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LIFE FIT PROJECT

Life Fit Project, are another London based fitness company which gave us responsibility for designing their brand identity. Specialising in boot camp fitness, they wanted to steer away from the stereotypical exercise based logo with the obvious symbolism. They requested that we make the logo bold and punchy as well as looking modern and professional. They also requested that we design two elements to the logo which can be separated and used on varying marketing collateral but also fit well together as one unit.